The Cupcake Princess

The Cupcake Princess is a Coogee, Sydney bakery focused on custom cakes, cupcakes and sweet treats for both everyday indulgence and special occasions. Its range includes classic, deluxe and themed cupcakes, custom-designed cakes, cookies, brownies and gelato, with cupcake decorating kits available for creative activities at home or at parties. The bakery also caters for weddings and engagements, offering cakes and dessert tables, while its corporate service includes branded cupcakes and other treats for events.

The website says the treats are baked fresh daily in a nut-free kitchen. Brownies are made by hand, and the gelato is described as artisanal Italian gelato prepared fresh on site. Cupcakes and cakes are the core draw, with customer testimonials mentioning birthday orders, baby showers, milestone birthdays and anniversary celebrations. The feedback also highlights individually packed cupcakes for delivery, detailed cake decoration and the option to create desserts for larger events.

There is a clear personal story behind the business. Founder Carissa Lake moved from a career in financial markets into baking, beginning with a cupcake stall at the Entertainment Quarter markets in 2004. The business later grew into a flagship store in Waverley and now serves customers across Sydney. That background, along with the site’s emphasis on handcrafted work and personal service, gives the bakery an occasion-led feel rather than presenting it as just a place for standard baked goods.

The Cupcake Princess suits anyone in Coogee and across Sydney looking for a cake or sweet order with a more tailored finish. It is particularly relevant for birthdays, baby showers, weddings, corporate functions and children’s activities, while individual cupcakes and other treats also work for a simple personal pick-up. Families may enjoy the decorating kits or workshops, and the business has also supported celebrations including a 90th anniversary. Free shipping is advertised from Tuesday to Saturday for orders over $200 within the Sydney metropolitan area, subject to the site’s terms and conditions.